ciblage comportemental meaning in English

behavioral targeting

The company's proposed advertising system, called Webwise, was a behavioral targeting service (similar to NebuAd) that used deep packet inspection to examine traffic.
Le système publicitaire de la compagnie, baptisé Webwise, est un service de ciblage comportemental (comparable à NebuAd) qui a recours au Deep Packet Inspection pour analyser le trafic.